We started TruPals not as a business, but as pet lovers searching for something better. When we couldn’t find truly clean, natural food for our own pets, we decided to make it ourselves—using only real, raw ingredients we’d proudly feed our own pets. Every batch is made with care, because we know what it feels like to want the very best for your furry family. By choosing us, you’re not just buying pet food—you’re joining a community that believes our pets deserve honest, nourishing meals made with heart.